Advanced Public Relations

Advanced Public Relations

Category Management Courses
Course Name Advanced Public Relations
Code OR02

Advanced Public Relations

Course Objectives

By the end of the program, participants will be able to:

  • Practice the key communication skills and techniques which are essential for performing their public relations duties.
  • How to communicate effectively with the internal and external publics of the organization.
  • Play an active role in supporting the image and reputation of the organization.

Course Outline

Public Relations in a Changing Environment

  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives
  • The Role of Public Relations in Building the Image of the Organization

The Functions of Public Relations

  • Planning, Organizing and Controlling the Activities of Public Relations
  • Public Relations Position in the Organization
  • Main Qualities of Public Relations Professionals

Public Relations and Communication

  • Verbal Communication Media
  • Written Communication Media
  • Evaluating and Selecting the Most Appropriate Medium
  • Non Verbal Communication

Dealing with Difficult Personalities

Key Public Relations Skills

  • Writing and Presenting Public Relations Reports, News Items, Press Releases, Letters and Memoranda
  • Translating and Editing Statements, Articles, and Management Circulars

Press Conferences

  • Preparing a Press Release
  • Conducting a Press Conference
  • Preparing the Press Clippings

Who Should Attend

  • Managers, supervisors and officers experienced in public relations.

Cities available for course and costs

Venue Fees ST EN Request
cairo 3000 U$ 26-01-2025 30-01-2025 Request
Kuwait 4500 U$ 09-06-2024 13-06-2024 Request
Jakarta 5000 U$ 14-10-2024 18-10-2024 Request